Iran’s Lego-Style Propaganda Goes Viral Amid US Conflict

Iran’s information operations have evolved far beyond the cliché mass chants of “Death to America.” Now, Tehran is unleashing a sophisticated, multimedia propaganda campaign that is grabbing eyeballs and spreading its message with alarming efficiency.

A small Iranian outfit called Explosive Media, reportedly with fewer than ten employees, is at the forefront. Despite claiming independence, the group admits the Iranian government is a “customer.” Their signature style? Lego-like animations paired with hip-hop soundtracks, cranking out two-minute videos in just 24 hours. These clips mock US military setbacks, highlight the Epstein scandal, and portray Donald Trump as a crowned “loser” or a puppet controlled by Israel’s Netanyahu.

One particularly biting video ends with Trump planting an Israeli flag on the Capitol Dome — a stark visual jab at alleged foreign influence over the US government. Other Iranian embassy social media accounts have joined the fray, posting memes and AI-generated clips that lampoon Trump and promote Iran as a rising global power.

Despite YouTube removing Explosive Media’s channel for violating policies on deceptive practices, the videos persist on platforms like X and elsewhere, suggesting a tacit tolerance or even encouragement from US authorities wary of censoring foreign propaganda outright.

Iran’s use of AI extends beyond animation. Supreme Leader Khamenei has openly praised artificial intelligence for its strategic value, signaling Tehran’s intent to harness cutting-edge tech in this information war.

The campaign also includes more traditional tactics, such as staging human chains around civilian sites to deter US or Israeli strikes — visuals designed to sway international opinion and portray Iran as a victim.

The impact is undeniable. One study found pro-Iran networks amassed over a billion views on X in just the first month of conflict. Global media coverage of these videos, often treated as quirky novelties, has nevertheless amplified Tehran’s messaging far beyond its borders.

This new wave of Iranian information operations reveals a regime increasingly adept at manipulating digital platforms and public perception — a reminder that the battle for hearts and minds is as fierce as any military engagement.