Target to remove synthetic colors from cereals by end of May - KOMO News
Target announced it will only sell cereals without synthetic colors by the end of May, aligning with efforts from other companies to eliminate artificial dyes from food products. The move responds to consumer demand for healthier options and follows recent actions by the FDA and health authorities linking synthetic dyes to health issues in children. Several food companies, including Walmart, General Mills, and Conagra Brands, have also committed to removing artificial colors by 2027.
Target to remove synthetic colors from cereals by end of May
WASHINGTON (TNND) — Target will only be selling cereals that don’t have synthetic colors by the end of May, the company said Friday.
“We know consumers are increasingly prioritizing healthier lifestyles, and we’re moving quickly to evolve our offerings to meet their needs,” Target chief merchandising officer Cara Sylvester said in a statement, according to CNBC News.
Other companies such as Campbell’s and Conagra Brands have also been making moves to remove artificial dyes, as a part of the “Make America Healthy Again” brand started by Health and Human Services Secretary Robert F. Kennedy Jr.
Walmart announced last year that it would get rid of synthetic dyes from U.S. private-label foods at the start of 2027.
General Mills announced last year that they would be removing artificial colors from foods and cereals by 2027.
"Knowing the trust families place in us, we are leading the way on removing certified colors in cereals and K-12 foods by next summer," said Jeff Harmening, chairman and CEO of General Mills.
"We’re committed to continuing to make food that tastes great and is accessible to all."
Last year, the Food and Drug Administration and Health and Human Services linked synthetic dyes to health issues in children.
"Today, the FDA is taking action to remove petroleum-based food dyes," FDA Commissioner Marty Makary said during a press conference. "For the last 50 years, American children have increasingly been living in a toxic soup of synthetic chemicals. The scientific community has conducted a number of studies raising concerns about the correlation between petroleum-based synthetic dyes and several health conditions, such as attention deficit hyperactivity disorder, obesity, diabetes, insulin resistance, cancer, genomic disruption, and GI issues."
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